Post by account_disabled on Feb 20, 2024 17:07:43 GMT 10
Mexico faces a food insecurity crisis of alarming proportions. According to the Food and Agriculture Organization of the United Nations (FAO), an estimated 4.8 million people in the country could be going hungry and facing the possibility of not having access to food during the day. However, the Va por Mi Account Movement, with the collaboration of Alsea, its brands, strategic allies, and the generous contribution of citizens, has been working tirelessly for 11 years to counteract this impact. Through 22 soup kitchens that serve more than 6,000 children daily, they have provided more than 6.5 million nutritious meals to people in food poverty, raising more than $300 million pesos in the process. This year, the fundraising campaign will be ongoing until November 30, 2023, allowing anyone to contribute through the purchase of Products with a Cause in Alsea brand establishments, which include Domino's, Starbucks, Burger King, Chili's, Italianni's, PF Chang's, The Cheesecake Factory and Vips. It is also possible to make direct donations through the movement's website . To learn more about this impressive initiative and its achievements, Ivonne Madrid, director of the Alsea AC Foundation, shares some valuable data with us through an interview conducted by Edgar López, General Director of Expok. Ivonne Madrid, Cosme Torrado, Mariana Valdes and Inaaagold What to do for childhood? Ivonne Madrid responds.
What is the Go on My Account Movement, what role does Alsea play and how do other actors participate in it? Edgar, thank you very much for the space you give us to talk about the Va por Mi Account Movement and the eleventh edition of the fundraising campaign. Founded in 2004, Fundación Alsea, AC is Alsea's social responsibility vehicle, which has the mission of delivering happiness to vulnerable people and communities through sustainable social investment. One of the main axes of the Foundation is to promote food security, helping to combat the hunger suffered by thousands Chile Mobile Number List of children and young people in particular. In order to address this problem, on October 16, 2012, Alsea Foundation, AC formed the Going on My Account Movement, whose objective is to benefit people with food poverty who live in vulnerable situations, focused mainly on boys and girls, not However, in 2020 it expanded the spectrum to more people, such as pregnant and breastfeeding women. The Va por Mi Account Movement has positioned itself over eleven years under a clear differentiator compared to other types of social campaigns and has managed to connect emotionally with clients, consumers and collaborators of Alsea and its brands, who today identify the campaign as the most important campaign to combat hunger in the restaurant industry.
The Goes on My Account Movement reflects Alsea's commitment as a company to corporate social responsibility and the positive impact on the communities where it operates in the issues where it has experience: the fight against hunger, education and employability. 2. We know that the It's My Own Movement has been active for more than a decade. What notable achievements have you made to date in terms of fundraising and meals served? It is with great pleasure that I tell you about our achievements: Through the Va por Mi Account movement, for more than ten years, Fundación Alsea, AC has raised more than $300 million pesos and more than 6.5 million meals have been provided, together with the support of more than 12 organizations that They fight hunger. In 2022 alone, the Movement's fundraising campaign reached a record figure of 38 million pesos, equivalent to more than one million nutritious meals for the vulnerable population in the country and positioning itself as the most important fundraising campaign to combat hunger. in the restaurant industry. Thanks to these results, during 2023 we will continue with the operation of the 22 soup kitchens that provide nutritious food to more than 6,000 children daily who live in conditions of food poverty. As well as continuing to provide infrastructure and food support to the National Network of Food Banks, which impacts more than 1.7 million people. Ivonne Madrid, Cosme Torrado and Mariana Valdes 3. Various Alsea brands participate in the It's My Account Movement. Movement led by its corporate brand (Alsea). How open, participatory and involved have the brands been in promoting and executing this campaign? Year after year, the achievements of the Movement are the result of the sum of the efforts and dedication of all the collaborators of Alsea and its brands, from the corporate to each restaurant, where diners are welcomed with a smile to invite them to support this cause.
What is the Go on My Account Movement, what role does Alsea play and how do other actors participate in it? Edgar, thank you very much for the space you give us to talk about the Va por Mi Account Movement and the eleventh edition of the fundraising campaign. Founded in 2004, Fundación Alsea, AC is Alsea's social responsibility vehicle, which has the mission of delivering happiness to vulnerable people and communities through sustainable social investment. One of the main axes of the Foundation is to promote food security, helping to combat the hunger suffered by thousands Chile Mobile Number List of children and young people in particular. In order to address this problem, on October 16, 2012, Alsea Foundation, AC formed the Going on My Account Movement, whose objective is to benefit people with food poverty who live in vulnerable situations, focused mainly on boys and girls, not However, in 2020 it expanded the spectrum to more people, such as pregnant and breastfeeding women. The Va por Mi Account Movement has positioned itself over eleven years under a clear differentiator compared to other types of social campaigns and has managed to connect emotionally with clients, consumers and collaborators of Alsea and its brands, who today identify the campaign as the most important campaign to combat hunger in the restaurant industry.
The Goes on My Account Movement reflects Alsea's commitment as a company to corporate social responsibility and the positive impact on the communities where it operates in the issues where it has experience: the fight against hunger, education and employability. 2. We know that the It's My Own Movement has been active for more than a decade. What notable achievements have you made to date in terms of fundraising and meals served? It is with great pleasure that I tell you about our achievements: Through the Va por Mi Account movement, for more than ten years, Fundación Alsea, AC has raised more than $300 million pesos and more than 6.5 million meals have been provided, together with the support of more than 12 organizations that They fight hunger. In 2022 alone, the Movement's fundraising campaign reached a record figure of 38 million pesos, equivalent to more than one million nutritious meals for the vulnerable population in the country and positioning itself as the most important fundraising campaign to combat hunger. in the restaurant industry. Thanks to these results, during 2023 we will continue with the operation of the 22 soup kitchens that provide nutritious food to more than 6,000 children daily who live in conditions of food poverty. As well as continuing to provide infrastructure and food support to the National Network of Food Banks, which impacts more than 1.7 million people. Ivonne Madrid, Cosme Torrado and Mariana Valdes 3. Various Alsea brands participate in the It's My Account Movement. Movement led by its corporate brand (Alsea). How open, participatory and involved have the brands been in promoting and executing this campaign? Year after year, the achievements of the Movement are the result of the sum of the efforts and dedication of all the collaborators of Alsea and its brands, from the corporate to each restaurant, where diners are welcomed with a smile to invite them to support this cause.