Post by account_disabled on Feb 27, 2024 16:15:54 GMT 10
Following social media personalities has become a recurring activity for users of these platforms. However, a study reveals that as there is interaction between followers and their "idols" there are negative consequences and experiences for the audience. In this sense, is there a lack of responsibility on the part of influencers ?
According to The Conversation portal , if you are one of the people who likes to constantly stalk a public figure or consider that you already spend too much time reviewing what they post, you may have what is known as "problematic engagement."
But don't blame yourself too much, this can be attributed to many features and tactics that influencers use , which help them stay relevant, such as live broadcasts and polls on Instagram.
Influence of social networks
Some specialists in social media and Chinese American Phone Number List audience behavior recently published an article that analyzes the problematic engagement of followers with influencers on social media .
The material is one of the first to study what aspects of influence can lead to problematic follower engagement. To better examine this context, consider the significant volume and revenue of this $13.8 billion industry .
responsibility of influencers
In the age of social media, most people know or follow others. Influencers are users who have a significant number of followers and have established credibility. Whether you are a fashion fanatic or want to know something about health and fitness, there is someone to follow. But this power of convocation is not always positive.
Where is the responsibility of the influencers ?
When we approach any of these characters, we do not usually pay attention to the responsibility they have when they share information or activities. One thing is certain, influencers are motivated and often incentivized (through product and brand endorsements) to increase their power on social media and many are becoming more proficient at attracting more audiences.
responsibility of influencers
Followers, on the other hand, can easily become attached and obsessed with these personalities and their commitment can often become excessive and unhealthy . However, this problem is not well known or understood.
This is the dark side of influencers
The factors and mechanisms that lead to problematic commitment have recently been examined. Based on three characteristics of influencers (physical attractiveness, social and self-presence) and two attributes of followers' participation (understanding of participation and duration of following) to explore their effects on the development of this situation, through the formation of links of followers.
Based on attachment theory, two types of attachment were analyzed: parasocial relationship and sense of belonging , which are key in the influence of social networks .
responsibility of influencers
The first is the followers' perception of their unilateral relationship with an influencer and the sense of belonging refers to the feeling caused by being an integral member of a community.
To corroborate this, an online survey of 500 people who use Instagram was conducted. The results showed that when followers establish ties with both influential people (parasocial relationship) and their crew (sense of belonging), this can lead to problematic commitment.
The social attractiveness of influencers was found to have a stronger effect than other factors on link building. Following more could reduce the impact of attachment to the community (sense of belonging) when it comes to a problematic commitment, but not the effect of attachment to the influencer (parasocial relationship).
Implications for influencers and followers
Although, when social media users feel attracted to influential people they can easily participate excessively, it is they themselves who can know, monitor and self-regulate their interactions.
For example, the comprehensiveness of engagement , which refers to the reasons for following and the degree to which you interact with the content—how to watch, like, comment, share—can lead to attachment, but this can be managed. consciously by the followers .
One way to do this is by applying your phone's features and tools, such as setting daily time limits on Instagram or turning off app notifications.
According to The Conversation portal , if you are one of the people who likes to constantly stalk a public figure or consider that you already spend too much time reviewing what they post, you may have what is known as "problematic engagement."
But don't blame yourself too much, this can be attributed to many features and tactics that influencers use , which help them stay relevant, such as live broadcasts and polls on Instagram.
Influence of social networks
Some specialists in social media and Chinese American Phone Number List audience behavior recently published an article that analyzes the problematic engagement of followers with influencers on social media .
The material is one of the first to study what aspects of influence can lead to problematic follower engagement. To better examine this context, consider the significant volume and revenue of this $13.8 billion industry .
responsibility of influencers
In the age of social media, most people know or follow others. Influencers are users who have a significant number of followers and have established credibility. Whether you are a fashion fanatic or want to know something about health and fitness, there is someone to follow. But this power of convocation is not always positive.
Where is the responsibility of the influencers ?
When we approach any of these characters, we do not usually pay attention to the responsibility they have when they share information or activities. One thing is certain, influencers are motivated and often incentivized (through product and brand endorsements) to increase their power on social media and many are becoming more proficient at attracting more audiences.
responsibility of influencers
Followers, on the other hand, can easily become attached and obsessed with these personalities and their commitment can often become excessive and unhealthy . However, this problem is not well known or understood.
This is the dark side of influencers
The factors and mechanisms that lead to problematic commitment have recently been examined. Based on three characteristics of influencers (physical attractiveness, social and self-presence) and two attributes of followers' participation (understanding of participation and duration of following) to explore their effects on the development of this situation, through the formation of links of followers.
Based on attachment theory, two types of attachment were analyzed: parasocial relationship and sense of belonging , which are key in the influence of social networks .
responsibility of influencers
The first is the followers' perception of their unilateral relationship with an influencer and the sense of belonging refers to the feeling caused by being an integral member of a community.
To corroborate this, an online survey of 500 people who use Instagram was conducted. The results showed that when followers establish ties with both influential people (parasocial relationship) and their crew (sense of belonging), this can lead to problematic commitment.
The social attractiveness of influencers was found to have a stronger effect than other factors on link building. Following more could reduce the impact of attachment to the community (sense of belonging) when it comes to a problematic commitment, but not the effect of attachment to the influencer (parasocial relationship).
Implications for influencers and followers
Although, when social media users feel attracted to influential people they can easily participate excessively, it is they themselves who can know, monitor and self-regulate their interactions.
For example, the comprehensiveness of engagement , which refers to the reasons for following and the degree to which you interact with the content—how to watch, like, comment, share—can lead to attachment, but this can be managed. consciously by the followers .
One way to do this is by applying your phone's features and tools, such as setting daily time limits on Instagram or turning off app notifications.