Post by account_disabled on Feb 28, 2024 18:51:26 GMT 10
You may have heard this story: "Hair Bear Bunch" rocker Van Halen specified in their clause (a document listing artists' requirements for a concert) that they didn't want brown M&Ms on their M&M plate. What does this have to do with marketing leadership? Apparently, this wasn't some crazy, petulant lawsuit from spoiled rock stars, but as David Lee Roth explains in this YouTube video, it was actually a quick safety assessment. On previous tours, inadequate compliance with the safety requirements outlined in its pilot had put Van Halen's road team in potential life-threatening danger. The group used M&M's brown clause to determine if the place was paying attention. The group used M&M's brown clause to determine if the place was paying attention. rosinka79 on Adobe Stock Photos A few years ago, this story inspired me to consider what a marketer's rider might look like when contemplating a new job. As part of my podcast and blog, I started asking senior marketers what's important to them in a new role and what they would include in their rider, then shared their answers. Over the years, I've received some fantastic responses.
I'm refining a new list for 2024 and thought I'd share a draft here with my friends at CMSWire to ask: What would you add? By the way, when you review the list, you'll notice that many of the elements that senior marketers want are what any senior leader would look for in a new position: elements such as recognition of their Kuwait Mobile Number List craft, strong leadership, and a positive culture, which offer something relevant to everyone. 1. Marketing leadership gives clues that marketing is fundamental to the business The first indicator is whether the chief marketing officer (CMO) has a seat at the executive table. As my former boss, Grant Johnson, CMO, mentor and advisor at Billtrust, mentioned in his blog: “If [marketing] is not up to the CEO, I would have serious reservations about you actually having a seat at the table, being able to maximize the results.” marketing contributions and control its destiny. And surprisingly, this is not that rare. According to CMO’s “Marketing That Matters” survey, “Nearly 40% reported that they do not have a marketing champion on their board of directors.
This perception extends to the entire marketing team, reflecting the importance of marketing to the company. Even if you don't aim for the top position or select your CMO clause, this will affect your success at any level within the marketing hierarchy. Is the marketing team seen simply as the “arts and crafts department” or as a vital growth engine? Beyond the location of the CMO's office on the top floor, there are other clear indicators of the importance of marketing within the business. These include the size of the marketing budget, whether it is considered an investment or a cost, and the presence of a vision and goal for that investment beyond the notion that "potential customers are weak." Related Article: Marketing Leadership: Is Chief Marketing Officer the Right Title? 2. Great people and culture It's obvious: everyone wants to work with great people. This is what makes compiling such a list intriguing. While my goal is to share something interesting and cutting-edge, the desire to work with great people and a passionate, committed team comes up frequently in conversations with the people I've talked to.
I'm refining a new list for 2024 and thought I'd share a draft here with my friends at CMSWire to ask: What would you add? By the way, when you review the list, you'll notice that many of the elements that senior marketers want are what any senior leader would look for in a new position: elements such as recognition of their Kuwait Mobile Number List craft, strong leadership, and a positive culture, which offer something relevant to everyone. 1. Marketing leadership gives clues that marketing is fundamental to the business The first indicator is whether the chief marketing officer (CMO) has a seat at the executive table. As my former boss, Grant Johnson, CMO, mentor and advisor at Billtrust, mentioned in his blog: “If [marketing] is not up to the CEO, I would have serious reservations about you actually having a seat at the table, being able to maximize the results.” marketing contributions and control its destiny. And surprisingly, this is not that rare. According to CMO’s “Marketing That Matters” survey, “Nearly 40% reported that they do not have a marketing champion on their board of directors.
This perception extends to the entire marketing team, reflecting the importance of marketing to the company. Even if you don't aim for the top position or select your CMO clause, this will affect your success at any level within the marketing hierarchy. Is the marketing team seen simply as the “arts and crafts department” or as a vital growth engine? Beyond the location of the CMO's office on the top floor, there are other clear indicators of the importance of marketing within the business. These include the size of the marketing budget, whether it is considered an investment or a cost, and the presence of a vision and goal for that investment beyond the notion that "potential customers are weak." Related Article: Marketing Leadership: Is Chief Marketing Officer the Right Title? 2. Great people and culture It's obvious: everyone wants to work with great people. This is what makes compiling such a list intriguing. While my goal is to share something interesting and cutting-edge, the desire to work with great people and a passionate, committed team comes up frequently in conversations with the people I've talked to.